You’re Doing Something You Believe In
And my guess is that you’re doing it like nobody else. That’s been my experience across the board—with start-ups, non-profits, and established brands. I attract clients who trust in something unpredictable and beyond numbers. They have a sense that if they serve the world in some way the world will reciprocate.
Let’s Light Your Fire
Even if I know your field or industry, you know it better. That’s why I do lots of research. And why I’ll interview you, asking questions that help both of us see all that’s valuable in your business—to you, your team, your industry—and your market. At the end of our conversation, you’ll feel re-inspired.
A good copywriter is a quick learner. I’ll turn your answers into a core statement that nutshells the what, how, why, and for whom you do what you do. This concise, strategic statement helps keep all your marketing efforts on course.
Let’s Tell Your Story Better
By staying true to your voice, I’ll tell the story that moves the needle. Whatever you hire me to write—packaging, a tagline, a website—my process lets us get to the stuff you believe in, the stuff that drives you, and stokes your market.
I’ll write a first draft of copy and two revisions. I don’t expect to hit a homerun right away. We’ll review the first draft together, poke holes in it, and improve it. I’ll need you to tell me where you feel I’m going wrong and where I’ve got it right. My first revision will reflect all your feedback. We’ll want to make a few more tweaks, but the final copy will leave you smiling.